Many web marketing books are encyclopedic. I like to joke that my freelance and artist clients would jump off a cliff before they even opened one. Winner of the 2008 New Mexico Book Award in the Business category, this 28-page PDF download distills years of experience with the freelance market.

There are several worksheets in the back of this book. Print them as many times as you like and fill them out for your web designer. She/he doesn't need to know anything about SEO (search engine optimization) to take advantage of the work you do and build a site that can bring you business.

This is a golden moment for freelancers like you! Most of your competing websites don't include search engine optimization. As a result, with the help of this book, you only need to implement these few steps to compete online.

Not a freelancer? If you use these techniques, they may be enough, or you may need to supplement them. But this is a great beginning.

UPDATE ABOUT BLOGGER: Blogger shut down their support of ftp. WordPress, however allows you to install a blog on your server. I recommend this approach. Page 18 of this book will be updated to reflect this change.

Testimonial:
“This approach in this ebook is seemingly simple, but yet radically different from the way most of the online website developers, designers and marketers look at site building. The most important aspect this ebook teaches is how to build sites using keywords as the very pillars of the site – rather than merely sprinkling the text of a webpage, at the final stages, with a smattering of keywords just to get “searched” by the engines. The cost of this ebook is as nothing compared to the money saved on PPC marketing and other such expensive marketing tactics. Having a strong keyword-led site structure right from the start, as a strategic decision, helps save loads of later marketing expense – and this book shows how.”
Regards, Shobha Ponnappa